Crystallise Your Success

Lab My Brand is a growth and expansion advisory firm focused on serving brands and investors in the beauty, wellness and lifestyle space.

A laboratory of creative minds and unconventional solutions, we partner with brands and asset owners to develop, execute and manage bespoke strategies across digital and physical retail domains.

Our Story

Unlock your brand’s true potential with Lab My Brand – founded in 2016, LMB is the ultimate platform connecting skincare, wellness, and beauty brands to industry experts and advisors. From go-to-market strategy and business development to retail and marketing strategy and execution and investor consulting, we offer a comprehensive suite of services tailored to your needs.


Be the first to experience our sustainable, handcrafted, and natural Nordic Glow Beauty collection – coming soon to our online shop. Join us today and take your brand to the next level.

Our Clients

Our brands’ portfolios are trendsetters and market-defining brands that expect agility and creative strategies to convey their unique stories. Our brands are obsessed with their consumer and seek to meet their audience across every vertical.

Here are a few of the brands and retailers we worked with:

Our Solutions

We build your brand’s strategy around your customers’ evolving needs and lifestyle. With a proven record in building and growing niche & emerging brands, we work on your horizontal, vertical and international expansion.

Let’s connect!

But more so, let’s connect you with your audience.